What is Agile CRM in Agile Methodology?  Agile Methodology

What is Agile CRM in Agile Methodology?  Agile Methodology

In this article, you will learn Agile CRM in depth.

CRM stands for Customer Relationship Management. Agile CRM has All-in-one. It has sales, service automation, and marketing in a single platform. It comprises sales tracking, marketing automation, contact management, web analytics, telephony, two-way emails, and helpdesk with an easy, clean and modern interface. CRM is a software that helps the organization in managing the brand’s engagement with your current and potential future customers. 

The CRM software allows you to build, organize and manage databases of customer information. This information can be updated by anyone when the new data is discovered. It is a central information house of all the customer and prospect information which facilitates the team to be organized and more productive. It also helps the team for the teamwork among teams and provides management to give the judgment about the performance and overall growth of the business.

Why did we build Agile CRM?

Being an entrepreneur, everyone wants to receive positive feedback and make the product successful. We should get to know the first few customers, engage them with their names and talk to them enough multiple times a day. After this, they may help us to share the reviews on the product. Then, only you will get more success, but sometimes face trouble also to manage the communication with all customers.

Need of Agile CRM

The basic requirement of Agile CRM is broken down into the following points:

• Easy-to-use marketing automation: It is easy to understand as not every owner of the businesses should need to understand the technical aspects of the automation.
• A manageable CRM: It is very easy to use and affordable,
• Telephony: We spent a lot of time solving our cell phone plans too. 
• Social Suite: Social media is playing a major role in the CRM marketing and linking customers with it. If the owner of the business doesn’t interact with social media much they might lack in the business. 
• Full, Two-way email integration: The owner wants to integrate personal emails fully into the CRM. So, they can send, receive, and view emails between the owner and their customers in CRM itself.

Benefit of Agile CRM

The most important benefit of CRM is that the business moves to the centralized platform to store its data. It makes easy access to the user from one common source. Because of the best CRM, the user can give more attention to the customer without any additional cost.